Youtube Ad Blitz2012
Web technologies

Talking polar bears, pseudo-celebrities, dancing babies and supermodels! The Super Bowl is the biggest game with the best ads. The goal for AdBlitz 2013 was to create a one-stop destination during-and-after-the-game for users alike to watch, vote and share their favorite ads.

YouTube created a completely new brand identity for its biggest sponsorship program. Filled with social commentary, fun facts, interactive widgets and of course, the Super Bowl ads themselves! The team also produced a second-screen experience specifically for mobile users during the game, an online promotional video about the campaign to signal when voting started.


Software Engineer

Produced by

  • Youtube
  • B-Reel
  • Google Zoo