Pebble Beach is the Westminster Dog Show of automotive events. At an event focused on the past, we looked to the future. So at the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and the QX30 concept cars. It was the first time that 360 and VR were merged into one experience. The films could be experienced at home through both Google Cardboard-enhanced mobile app and the first ever YouTube 360 automotive ads, ensuring that viewers everywhere would be able to experience these cars the way they were meant to be experienced – from the driver’s seat.