U.S. Open Sessions2014
Generative music and visuals

IBM’s U.S. Open Sessions was an experimental project that addresses that simple question: can you make music from tennis data? ?

IBM tracks all the data at the US Open, and we partnered with James Murphy (of LCD Soundsystem fame) to turn it into music. We created a custom-built algorithm to turn data points from more than 400 hours of tennis play into music cues, like pitch and tempo, that produced real-time soundtracks for each match. TRANSLATION: 187 different pieces of music wrote themselves in real time, as the matches happened.


Creative Director - Technical Director - Software Engineer

Produced by

  • IBM
  • Ogilvy & Mather
  • Tool of NA
  • Plan8